About
" Simply put Bill is a sales and marketing race horse and one of those guys that gets it quick"
Brand Experience
"From start-ups to multinationals I've built them all"
Multichannel Brand Innovator
20+ year CPG sales & marketing senior executive that drove growth across many leading global brands Since 2009 a boutique agency focused on multichannel brand monetization to the CPG and entertainment industries Top performer with career multichannel sales of $1.4+ trillion Extensive Good-Better-Best brand building success across global markets Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands & quickly navigates complex retail supply chains Reputation for speed to market, innovation and delivering planned results Hired, trained and managed 400+ multi disciplinary sales professionals Extensive Agency, Brand, Celebrity, E com, Distribution, Influencer, Manufacturing, Retail and Third Party contacts Numerous Sales, Brand and Innovation Awards
Awards
Category Merchandising & Innovation Highest Gross Margin Vendor Highest Performing Vendor Best Industry Sales Force New Product of the Year Lowest Returns Vendor Best Sales Program Vendor of the Year #1 Selling Product #1 Selling SKU