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About

"Bill is a sales and marketing race horse and one of those guys that gets it quick"

Brand Experience

From start-ups to multinationals we've built them all

Expertise

We simplify and streamline processes while quickly aligning stakeholders


Biography 

Bill Moore, President, Consumer Products, MD  
  • 20+ year CPG sales & marketing "fix-it guy" for many leading global brands and start-up's

  • Since 2009 a boutique agency focused on brand monetization to the CPG and entertainment industries

  • Top performer with career sales of $1.4+ trillion

  • Extensive Good-Better-Best brand building success across global markets 

  • Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands and quickly navigates complex supply chains

  • Numerous successful new brand launches across most CPG categories

  • Reputation for speed to market, innovation and delivering planned results

  • Hired, trained and managed 400+ multi disciplinary sales professionals

  • Extensive agency, brand, celebrity, e com, distribution, influencer, manufacturing, logistics, retail and third party contacts 

  • Numerous sales, brand and innovation awards

Awards

  • Category Merchandising & Innovation 

  • Highest Gross Margin Vendor

  • Highest Performing Vendor

  • Best Industry Sales Force

  • New Product of the Year

  • Lowest Returns Vendor

  • Best Sales Program

  • Vendor of the Year

  • #1 Selling Product 

  • #1 Selling SKU