About
"Bill is a sales and marketing race horse and one of those guys that gets it quick"
Biography 
  • I've been building brands, motivating buyers, crushing sell cycles and innovating CPG supply chains since 1983.

  • Since 2009 founder and owner of Consumer Products, MD a sales development consulting agency specializing in rapid brand monetization and multi channel sales optimization.

  • 20+ year senior level branded CPG sales & marketing executive with career sales of $1.4+ trillion

  • Extensive innovation and brand building success across  a variety of markets, languages, cultures and channels

  • Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands and quickly navigates complex global supply chains

  • Reputation for being a sales problem solver, speed to market, innovation and delivering planned results

  • Hired, trained and managed 400+ multi disciplinary sales professionals

  • Extensive agency, brand, celebrity, e com, distribution, influencer, manufacturing, logistics, retail and third party contacts

  • Numerous sales, brand and innovation awards

  • A cohesive team builder and doer that is smart, focused, determined, hard working and well liked

A-Z Brand $uccess
Expertise
Awards
  • Category Merchandising & Innovation 

  • Highest Gross Margin Vendor

  • Highest Performing Vendor

  • Best Industry Sales Force

  • New Product of the Year

  • Lowest Returns Vendor

  • Best Sales Program

  • Vendor of the Year

  • #1 Selling Product 

  • #1 Selling SKU