About
" Bill is a sales and marketing race horse and one of those guys that gets it quick"
Brand Experience
From start-ups to multinationals we've built them all
Expertise
We simplify and streamline processes while quickly aligning stakeholders
Biography
Bill Moore, President, Consumer Products, MD
20+ year CPG sales & marketing "fix-it guy" for many leading global brands and start-up's Since 2009 a boutique agency focused on brand monetization to the CPG and entertainment industries Top performer with career sales of $1.4+ trillion Extensive Good-Better-Best brand building success across global markets Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands and quickly navigates complex supply chains Numerous successful new brand launches across most CPG categories Reputation for speed to market, innovation and delivering planned results Hired, trained and managed 400+ multi disciplinary sales professionals Extensive agency, brand, celebrity, e com, distribution, influencer, manufacturing, logistics, retail and third party contacts Numerous sales, brand and innovation awards
Awards
Category Merchandising & Innovation Highest Gross Margin Vendor Highest Performing Vendor Best Industry Sales Force New Product of the Year Lowest Returns Vendor Best Sales Program Vendor of the Year #1 Selling Product #1 Selling SKU