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About

"Simply put Bill is a sales and marketing race horse and one of those guys that gets it quick"

Brand Experience

"From start-ups to multinationals I've built them all"

Multichannel Brand Innovator
  • 20+ year CPG sales & marketing senior executive that drove growth across many leading global brands

  • Since 2009 a boutique agency focused on multichannel brand monetization to the CPG and entertainment industries

  • Top performer with career multichannel sales of $1.4+ trillion

  • Extensive Good-Better-Best brand building success across global markets 

  • Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands & quickly navigates complex retail supply chains

  • Reputation for speed to market, innovation and delivering  planned results

  • Hired, trained and managed 400+ multi disciplinary sales professionals

  • Extensive Agency, Brand, Celebrity, E com, Distribution, Influencer, Manufacturing, Retail and Third Party contacts 

  • Numerous Sales, Brand and Innovation Awards

Awards
  • Category Merchandising & Innovation 

  • Highest Gross Margin Vendor

  • Highest Performing Vendor

  • Best Industry Sales Force

  • New Product of the Year

  • Lowest Returns Vendor

  • Best Sales Program

  • Vendor of the Year

  • #1 Selling Product 

  • #1 Selling SKU