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Our Work

“As a Category Captain Bill developed new merchandising concepts that we adopted chain wide and resulted in the #1 selling SKU in all of our US stores” 

BABOLAT

Created the Babolat Machine Program which grew sales, in a rapidly declining market, expanded retail doors + ensured all-category new product placement.

Worlds #1 Tennis Brand


KOOLATRON

Expanded channels to include: Automotive, Aviation, Export, Licensing, Marine, Medical, Military, OEM, RV, Sporting Goods, Trucking and World Health Organization.

Worlds #1 Manufacturer


ZIPPO

Created and launched the most successful new product in companies history. Developed butane market which led to lighter fuel category dominance.

Worlds #1 Lighter Brand