Experience

I am a manufacturing and supply chain innovator that's been happily delighting consumers with Multi-Channel Solutions for Brands, of all sizes, since 1983. Trained through the eyes of Specialty and Enterprise Retailers, I built a reputation for quickly delivering results which led me to become a sought after Sales & Marketing Executive in the Sporting Goods Industry. As a Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) I learned how to efficiently navigate the enterprise retail landscape while quickly building sustainable and profitable relationships. My work has served as the foundation for many retail and CPG industry policies and standards. I replace competitive barriers with NEW, Innovative (FUN), Relevant, Common Sense, Forward Thinking, NEW Business Opportunities that create cooperation, not competition, amongst reseller channels. As Trainer/Integration Coach I help your team understand new partner requirements and infrastructure to ensure maximum efficiencies. My solutions are High-Perceived-Value, Low-Cost, High-Yield and often involve Celebrities, Cobranding, Events, Exclusives, Influencers, Joint Ventures, Licensing and International Media.
"My solutions have delivered sales of $1.4+ Trillion USD!" 

Case Studies

Babolat

Created the Babolat Machine Program which grew sales, in a rapidly declining market, expanded retail doors + ensured all-category new product placement.
Worlds #1 Tennis Brand

koolatron

Expanded channels to include: Automotive, Aviation, Export, Licensing, Marine, Medical, Military, OEM, RV, Sporting Goods, Trucking and World Health Organization.
Worlds #1 Manufacturer

zippo

Created and launched the most successful new product in companies history. Year one sales of 11,000,000 units. Developed butane which led to lighter fuel category dominance.
Worlds #1 Lighter Brand