BabolatCreated the Babolat Machine Program which grew sales, in a rapidly declining market, expanded retail doors + ensured all-category new product placement.
Worlds #1 Tennis Brand
I am a manufacturing and supply chain innovator that's been happily delighting consumers with Multi-Channel Solutions for Brands, of all sizes, since 1983. Trained through the eyes of Specialty and Enterprise Retailers, I built a reputation for quickly delivering results which led me to become a sought after Sales & Marketing Executive in the Sporting Goods Industry. As a Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) I learned to efficiently navigate the retail landscape while quickly building sustainable and profitable relationships. My work has served as the foundation for many retail and CPG industry policies and standards. I replace competitive barriers with New, Innovative (FUN), Relevant, Common Sense, Forward Thinking, New Business Opportunities that create cooperation, not competition, amongst reseller channels. As Trainer/Integration Coach I help your team understand new partner requirements and infrastructure to ensure maximum efficiencies. My solutions are High-Perceived-Value, Low-Cost, High-Yield and often involve Celebrities, Cobranding, Events, Exclusives, Influencers, Joint Ventures, Licensing and International Media.
"My solutions have delivered sales of $1.4+ Trillion USD!"