Our Work
“As a Category Captain Bill developed new merchandising concepts that we adopted chain wide and resulted in the #1 selling SKU in all of our US stores” 
Cowboy Cauldron

Developed, launched and managing the Canadian Brand Launch resulting in new B2B, B2C and D2C customers quickly and cost effectively. Client ships & invoices direct from current location with no new staff, warehouses or complexity at much less than using traditional distribution and supply chain models. Celebrity endorsement ensures national media (TV, Print, Radio, Social Media and Live Events) coverage measurably growing high margin D2C sales while positioning the brand with major Canadian retailers. 

Worlds #1 Outdoor Fire Pit & Grill



Developed and managed the 2013 - 2018 Canadian market for the Starbucks Verismo single serve coffee brand. Within 12 months opened all target retail accounts (Best Buy, Canadian Tire, Costco Canada, Home Depot, Home Hardware, Hudson Bay, The Shopping Channel and Wal-Mart).

Del Sol

Developed, implemented and managed the 2009 Canadian Brand Launch for the Del Sol the worlds #1 color change brand resulting in full line (apparel, cosmetic, sunglasses, footwear and accessories) presence in 1,000 + new retail accounts. Canadian year one sales exceeded total USA.

Case Studies 

Created and launched the Babolat Machine Program which increased  USA sales and profit margins in a rapidly declining market, expanded retail doors and ensured all category  product placement. Grew market share from 3% - 20% in one year

Worlds #1 Tennis Brand



Created and launched the No More Ice retail campaign which expanded channels to include: Automotive, Aviation, Export, Licensing, Marine, Medical, Military, OEM, RV, Sporting Goods, Trucking and World Health Organization in one year

Worlds #1 Manufacturer



Created and launched the most successful new products in companies history the Zippo MPL and Zippo Butane. Expanded USA brand presence to 65,000+ multichannel retail doors in one year while increasing margins by 20%+ 

Worlds #1 Lighter Brand