Results


“Bill is a sales and marketing race horse and one of those guys that get's it quick" 

Cowboy Cauldron

Developed the Canadian Brand Launch resulting in new B2B, B2C and D2C customers quickly and cost effectively. Client ships & invoices direct from current USA location with no new staff or warehouses at much less than using traditional distribution and supply chain models. Celebrity endorsement ensured national media (TV, Print, Radio, and Social Media) coverage and grew high margin D2C sales. 

Worlds #1 Outdoor Fire Pit & Grill

www.CowboyCauldron.com

Starbucks

Developed and managed the Canadian Brand Launch for the Starbucks Verismo single serve coffee brand. Within 12 months opened all target retail accounts and exceeded client sales and margin expectations.

Del Sol

Developed and implemented the Canadian Brand Launch for Del Sol resulting in full line merchandise (apparel, cosmetic, sunglasses and accessories) presence in 1,400+ stores and exceeding total USA sales. 

USMCA

Formerly known as NAFTA the USMCA allows for manufacturers in USA, Canada and Mexico to ship DDP (delivery, duties paid) directly to B2B and B2C customers without the need for a physical presence in the export country thereby reducing costs and time to market significantly. We have been developing NRI programs since 2009.

Case Studies 
Babolat

Created and launched the Babolat Machine Program which increased  USA sales and profit margins, expanded retail doors and ensured all category  product placement. Grew market share from 2% - 20% in one year

Worlds #1 Tennis Brand

www.Babolat.com

Koolatron

Launched the No More Ice retail campaign which expanded channels to include: Automotive, Aviation, Export, Licensing, Marine, Medical, Military, OEM, RV, Sporting Goods, Trucking and World Health Organization in one year

Worlds #1 Manufacturer

www.Koolatron.com

Zippo

Created and launched the most successful new products in companies history the Zippo MPL and Zippo Butane. Expanded USA brand presence to 65,000+ multichannel retail doors in one year while increasing margins by 20%+ 

Worlds #1 Lighter Brand 

www.Zippo.com

How We Work
We only accept a limited number of clients and work exclusively on a retained commission basis. Retainers are based on complexity (average 3 months) at which point we transition to a fixed commission for growing and managing the business.
Take Your Brand To The Next Level 647-249-2391