Our Work
“As a Category Captain Bill developed new merchandising concepts that we adopted chain wide and resulted in the #1 selling SKU in all of our US stores” 
Cowboy Cauldron

Developed, launched and managing the Canadian Brand Launch resulting in new B2B, B2C and D2C customers quickly and cost effectively. Client ships & invoices direct from current location with no new staff, warehouses at much less than using traditional distribution and supply chain models. Celebrity endorsement ensures national media (TV, Print, Radio, Social Media and Live Events) coverage measurably growing higher margin D2C sales while positioning the brand with major Canadian retailers. 

Worlds #1 Outdoor Fire Pit & Grill

www.CowboyCauldron.com

Starbucks

Developed and managed the 2013 - 2018 Canadian Brand Launch for the Starbucks Verismo single serve coffee brand. Within 12 months opened all target retail accounts and exceeded client sales and margin expectations.

Del Sol

Developed and implemented the Canadian Brand Launch for the Del Sol “changes color in the sun” brand resulting in full line merchandise (apparel, cosmetic, sunglasses and accessories) presence from coast to coast with products available in over 1,400+ retailers, year one Canadian sales of $1MM+ and exceeding the USA.

Case Studies 
Babolat

Created and launched the Babolat Machine Program which increased  USA sales and profit margins in a rapidly declining market, expanded retail doors and ensured all category  product placement. Grew market share from 3% - 20% in one year

Worlds #1 Tennis Brand

www.Babolat.com

Koolatron

Created and launched the No More Ice retail campaign which expanded channels to include: Automotive, Aviation, Export, Licensing, Marine, Medical, Military, OEM, RV, Sporting Goods, Trucking and World Health Organization in one year

Worlds #1 Manufacturer

www.Koolatron.com

Zippo

Created and launched the most successful new products in companies history the Zippo MPL and Zippo Butane. Expanded USA brand presence to 65,000+ multichannel retail doors in one year while increasing margins by 20%+ 

Worlds #1 Lighter Brand 

www.Zippo.com

How We Work
We are sales performance driven and only accept a limited number of clients. We work exclusively on a retained commission basis with retainers ranging, based on complexity, from $5,000 - $10,000 USD per month for 3 months then transitioning to a monthly, performance based, fixed commission.
Take Your Brand To The Next Level 647-249-2391